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Introduction & Investment Overview
About the House Of Saint Brown
Board of Advisors & Executive Summary
Market Opportunity & The Solution
Brand Vision & Strategy
Financial Breakdown
Ethical Practices & Social Responsibility
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The Collection Marketing & Growth Strategy
Production Strategy
Distribution & Partnerships
Conclusion & Call to Action
Our Esteemed Board of Advisors
The House of Saint Brown benefits from the insights and expertise of a world-class Board of Advisors who bring a wealth of knowledge across diverse industries:
Ruwan, Vice President Sony UK
A visionary leader in entertainment and innovation, Ruwan offers a forward-thinking perspective that enhances our creative and technological ambitions.
Solange, OBE
Recognised by King Charles III for her exceptional contributions to the arts, Solange lends her unparalleled vision and cultural insight to shape our artistic direction.
Mihir, Government official
A seasoned financial advisor, and Vice Chairman of the Liberal Democrat Business Network, Mihir brings critical expertise in fiscal strategy and policy.
Stewart Jackson
As Head of Amazon Global Communications, Stewart spearheads global distribution for Essence Saint Brown Club, ensuring our reach extends seamlessly to audiences worldwide.
1. INTRODUCTION & OVERVIEW
House of Saint Brown is delighted to announce Taylo as the Creative Director of our British Luxury Fashion House Label Saint Brown Club. As the heart of the company, Taylo bridges the gap between culture and luxury, bringing visionary leadership and groundbreaking creativity to every collection.
CLUB
HOUSE
The Society Club. the lifestyle—we live and breathe the truth of culture. CLUB is where authenticity meets aspiration, creating a space that bridges the gap between heritage and luxury. It's not just a membership; it's a movement, a shared commitment to celebrating and elevating culture in its purest form.
LUXURY
SAINT
A name that speaks to purpose—a call for sustainability, empathy, and integrity. It embodies a good-hearted approach to every choice, from the materials we source to the stories we tell. SAINT reflects a higher standard: ethical, mindful, and rooted in care for our world.
BROWN
FASHION
A celebration of culture, heritage, and identity. BROWN is a tribute to the richness and resilience of Black excellence. It represents the vibrancy and authenticity of a global narrative, standing boldly as a symbol of pride, unity, and the power of community.
HOSB Tagline:
"Community is the New Luxury: Redefining Modern Elegance Through Exclusivity and Innovation."
Guided by a commitment to excellence, the House of Saint Brown is crafting a legacy as the world’s most desirable brand, where every piece is a statement of elegance and aspiration.
Supported by a distinguished global alliance, the House of Saint Brown is poised to lead the future of luxury.
Community is the New Luxury
"Redefining Modern Elegance Through Exclusivity and Innovation."
- Taylo
SAINT BROWN CLUB COLLECTIONS
At House of Saint Brown, we believe luxury is an experience. Our White-Glove Unboxing, private fittings, and personalised service ensure every piece is treated as a work of art, reinforcing the brand’s prestige by delivering products that enhance your lifestyle and signify true exclusivity.
Essence Ready-to-Wear Collection: Offers luxury essentials at an accessible price point, supported by an exclusive loyalty program through the Saint Brown Club Society and global availability via Amazon. This ensures widespread appeal while maintaining uncompromising quality and timeless style.
Heritage Collection (Luxury Goods): For those seeking premium, collectable items, our Heritage Collection delivers a luxurious experience, enhancing brand exclusivity and aspirational appeal.
Headline: "Redefining Modern Luxury: The House of Saint Brown Club"
Taylo is redefining the art of modern luxury with a clothing line that blends timeless sophistication and innovative design experience, enhancing brand exclusivity and aspirational global appeal.
Mission: To establish HOSB as the definitive luxury lifestyle brand, merging exclusivity, high-end fashion, and community.
Opportunity: A growing demand for experiential luxury that combines high-quality fashion with a members-only experience tailored for Gen Z and Millennials.
Ask: Seeking [__] in funding to scale operations, launch exclusive collections, and expand into global markets via pop-ups and digital innovation.
2. EXECUTIVE SUMMARY
LOGO
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CREST
3. THE MARKET OPPORTUNITY (STATUS QUO)
"Unlocking the Future of Luxury: Culture, Community, and Exclusivity"
"The global luxury market is worth over $300 billion and is set to grow at a 6% CAGR by 2027."
THE SAINT BROWN CLUB VISION: Community, Culture, Tech as the New Luxury
House of Saint Brown is redefining luxury by merging community, culture, and technology into one cohesive experience. Our vision goes beyond fashion we’re building The Saint Brown Club Society, a members-only platform that integrates AI, augmented reality (AR), and cutting-edge tech to offer personalized, global experiences.
With a Dual market entry strategy, we provide affordable luxury through our Essentials / Ready-to-Wear collection, and bespoke, high-end pieces with our Luxury Tailored collection for a discerning clientele. We are not just creating clothes; we are curating an immersive, tech-driven ecosystem that connects individuals to a community where luxury is redefined.
In Collaboration with London College of Fashion’s Tech Division, we are pushing the boundaries of how fashion and technology intersect. By leveraging generative AI, virtual worlds, and sustainability-focused practices, we are building a brand that is stylish, responsible, and inclusive.
Our commitment to innovation and environmental consciousness positions us as leaders in the future of fashion, where technology and culture converge to deliver experiences that are deeply personal and exclusive. House of Saint Brown is not just about the product it’s about creating a movement where community is the ultimate luxury.
Market Research: The Future of Luxury and House of Saint Brown's Positioning
The luxury market is experiencing a significant demographic shift. By 2030, Millennials and Generation Z are expected to represent 60-70% of luxury spending, starkly contrasting with previous generations. These consumers are not only looking for status symbols but are also seeking authenticity, personalisation, and ethical values in the brands they support.
For luxury brands to remain relevant, there is an increasing emphasis on sustainability, inclusivity, and delivering meaningful experiences. House of Saint Brown is strategically positioned to meet these demands, integrating these core values into our product offerings and brand ethos. We are committed to creating a brand that speaks to the modern consumer who values both luxury and responsibility.
Sustainability has evolved from being a secondary concern to a central pillar in the luxury sector. A recent study by Capgemini revealed that 64% of luxury consumers consider sustainability when making purchasing decisions.
This trend is only expected to grow, and brands that fail to adopt sustainable practices risk losing relevance in an increasingly conscious market.
House of Saint Brown is committed to ethical sourcing, transparency, and incorporating eco-friendly practices in our supply chain. Our focus on the circular economy, recycled materials, and clear sustainability goals will ensure that we are positioned as a forward-thinking brand that prioritises both the environment and consumer values.
The digital transformation of the luxury market is reshaping the way consumers interact with brands. Technologies like artificial intelligence, augmented reality, and blockchain are now key to offering personalised experiences and ensuring authenticity in the digital space.
Luxury e-commerce, which is expected to grow at an annual rate of 10% until 2030, represents a significant opportunity for brands to expand their reach. House of Saint Brown is fully embracing this shift by investing in omni-channel strategies, ensuring a seamless experience for our consumers across both physical and digital platforms. By integrating AI and AR, we will offer immersive, customised shopping experiences that appeal to the modern luxury consumer.
Growth in Asia, particularly in China, will be a key driver for the luxury market in the coming years. By 2030, China is expected to account for 45% of global luxury consumption, up from 35% in 2021. In addition to China, India and Southeast Asia are emerging as significant markets for luxury brands. House of Saint Brown is strategically positioned to expand in these regions, tapping into the growing middle class and affluent consumers in these markets.
As we scale rapidly into 2025, we are focused on becoming a global luxury brand that is not only a household name but also a symbol of the future of fashion that blends technology, culture, and community into the heart of its brand.
Slide 2: The Market Opportunity (Status Quo)
Purpose: Highlight the gap in the market and why HOSB is uniquely positioned to fill it.
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Key Stats:
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Size of the global luxury market ($300B+). (Show a BOF headline about the market! or Press from Forbes)
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Projected growth (6% CAGR by 2027).( how can i present this ?)
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Gen Z and Millennials driving 60% of sales by 2030. / (Chart of other brands capitalising on these brands)
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The Problem: Traditional luxury brands lack meaningful engagement, inclusivity, and innovation. (Missing connection between brand and consumer, the industry wants to have a more meaningful experience when spending there capital)
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The Opportunity: A growing demand for experiential luxury with a focus on Culture, community, ethical production, and exclusivity.
Visuals: A simple graph showing luxury market growth, Gen Z/Millennial luxury purchasing power, or current
gaps in the market. / Culture is the new luxury (The society Community building a brand with love and care for our audience and giving them accees to huge community etc)
Slide 3: The Solution (What HOSB Offers)
Purpose: Define your unique value proposition and product offerings.
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Core Products:
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Saint Brown Club Luxury Apparel - Timeless, gender-inclusive high-end designs.
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Saint Brown Club Essences - Ready-to-wear collections with exclusivity through limited drops.
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Members Society Club - A premium, members-only experience offering curated events, access to exclusive products, and loyalty perks.
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Why HOSB is Unique:
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Members-only model ensures scarcity and allure.
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Exclusive pop-ups and collaborations (e.g., Paris Fashion Week).
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Culturally connected founder and high-profile advisors.
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Visuals: Showcase flagship products and exclusive event imagery.
SAINT
BROWN
CLUB
SOCIETY
Members Society Club - A premium, members-only experience offering curated events, access to exclusive products, and loyalty perks.
WHY
IS
HOUSE
OF
SAINT BROWN
UNIQUE
The members-only model ensures scarcity and allure.
Exclusive pop-ups and collaborations (e.g. London, New York, Paris Fashion Week). Culturally connected founder "Taylo" and
high-profile advisors.
Slide 1: Title Slide (Introduction)
Purpose: Set the tone with a powerful opening.
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Brand Name: House of Saint Brown
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Tagline: "Community is the New Luxury: Redefining Modern Elegance Through Exclusivity and Innovation."
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Logo & Visual: High-end, minimalist design. Include an image of a flagship product or a lifestyle image reflecting luxury.
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Contact Info: Include your name, title, and contact details.
Guided by a commitment to excellence, the House of Saint Brown is crafting a legacy as the world’s most desirable brand, where every piece is a statement of elegance and aspiration. Supported by a distinguished global alliance, the House of Saint Brown is poised to lead the future of luxury. Our Board of Advisors includes Solange OBE, who was honoured by King Charles III for her exceptional contributions to the arts, and Vice President Ruwan from Sony UK, a visionary in entertainment and innovation. Mihir, a highly respected financial advisor and Government official and vice Chairman of the Liberal Democrat Business Network brings invaluable expertise. Beverly Celine, our Creative Strategy Officer, has extensive experience in luxury operations and formerly served as a legal expert at Farfetch, offering unparalleled strategic insight. Additionally, Stewart Jackson, Head of Amazon Global Communications, spearheads global distribution for Essence Saint Brown Club.
OUR PURPOSE AND UNIQUE VALUE PROPOSITION AND PRODUCT OFFERINGS
HOSB is a private luxury fashion house based in London, United Kingdom, known for its exclusive members-only model that creates an air of scarcity and allure. The brand offers limited-edition collections through exclusive global store pop-ups and high-profile collaborations, such as those at New York and Paris Fashion Week. With a culturally connected founder and a network of esteemed advisors, HOSB presents a unique value proposition, blending cutting-edge design with rare, sought-after fashion experiences.
The brand’s Modern Essential Ready-to-Wear Collection and Luxury Heritage Collection reflect its commitment to both contemporary style and timeless luxury. Drawing inspiration from the pioneering energy of Virgil Abloh, HOSB seamlessly merges high-end craftsmanship with streetwear elements to redefine modern fashion. This fusion of luxury and cultural influence ensures HOSB remains at the forefront of innovative fashion while offering its elite clientele access to exclusive and influential style moments.
THE SOLUTION
WHAT DOES HOUSE OF SAINT BROWN OFFER
OUR PURPOSE AND UNIQUE VALUE PROPOSITION AND PRODUCT OFFERINGS
A. "Saint Brown Club: Luxury handmade garments with timeless, gender-inclusive, high-end designs."
B. "Saint Brown Club Essences ready-to-wear Apparel with exclusivity through limited drops."
C. "Members Society Club - A premium, members-only experience offering curated events, access to exclusive products, and loyalty perks."
Essentials Collection (Ready-to-Wear)
Heritage Collection (Luxury)
Essentials Collection (Ready-to-Wear)
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Positioning: This line is more accessible, functional, and versatile. It allows Saint Brown Club to engage a broader customer base, including those looking for quality but ready-to-wear, everyday items.
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Pricing and Volume: With more affordable price points, Essentials could generate revenue from higher sales volume, allowing Saint Brown Club to benefit from a steady income stream.
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Brand Reach: Broadens the appeal of the brand, reaching customers who admire the Heritage Collection but might be looking for everyday luxury they can afford and wear more frequently.
Saint Brown Club "Heritage" Collection (Luxury)
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Positioning: Positioned as high-end, exclusive, and meticulously crafted. This collection will establish Saint Brown Club’s brand prestige, attracting clients who value craftsmanship, exclusivity, and luxury.
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Pricing and Profitability: Higher price points allow for substantial margins on each piece, helping to cover the premium costs associated with hand-engineering and luxury production methods.
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Market Appeal: Attracts a luxury clientele and creates a halo effect that elevates the overall brand perception, adding aspirational value to Saint Brown Club.
Persona: "James, 34,Saint Brown Club Essential Luxury Shopper from London"
Demographics:
Age: 34
Location: London, UK
Occupation: Senior Consultant at a Financial Firm
Income: £90,000+
Education: University Graduate, MSc in Finance
Lifestyle & Preferences:
Lives in a modern, minimalist apartment in a trendy area of London, such as Shoreditch or Canary Wharf.
Enjoys a streamlined, minimalist lifestyle with a focus on high-quality, essential clothing that suits both his professional and personal life.
Prefers ready-to-wear pieces that offer a perfect balance of comfort, style, and luxury at a more affordable price point compared to high-end fashion brands.
Not a frequent shopper, but when he does buy, he seeks out well-crafted, versatile items that require minimal effort to style yet maintain a refined, sophisticated look.
Occasionally travels for both business and leisure, enjoying destinations such as exclusive UK countryside retreats or fashionable European cities like Paris and Milan.
Prefers understated, subtle luxury rather than bold fashion statements and is drawn to simplicity and sophistication.
On special occasions, James values bespoke luxury—he occasionally commissions House of Saint Brown for a tailored suit or a made-to-measure outfit, elevating his appearance for weddings, gala events, or professional milestones.
Desire for Luxury Experience & Community:
James is attracted to the Saint Brown Club for the opportunity to be part of an exclusive, yet accessible, luxury community that aligns with his understated approach to fashion.
He values personal styling access and enjoys being able to tap into a network of like-minded individuals who share his taste for refined essentials and lifestyle.
The Club's events, private pop-ups, and networking opportunities give James access to a lifestyle of cultural sophistication and social prestige, without being out of reach financially.
Through his membership, he feels connected to an elite group that reflects his aspirations and offers him a sense of belonging in the world of luxury—without the intimidation of high-end, inaccessible pricing.
When he’s ready for a bespoke experience, James confidently turns to House of Saint Brown for its renowned craftsmanship and personalised service, ensuring that every occasion where he wants to stand out is marked by exceptional luxury and style.
Values & Motivations:
Affordable Luxury: Seeks luxury-quality items without the hefty price tags, which is why he is drawn to the Essence Ready-to-Wear collection for its accessible, premium offerings.
Simplicity & Versatility: Values timeless, versatile pieces that can be dressed up or down for work, social events, or weekend outings.
Exclusivity at a Better Price: Wants to experience the prestige of being part of a luxury community but appreciates the affordability of accessible luxury.
Quality: Prioritises durability and quality in the essentials he purchases, choosing items that not only look good but will last and hold their value.
Bespoke Experiences: Enjoys treating himself to tailored luxury for special occasions, choosing bespoke suits and outfits from the House of Saint Brown to make a lasting impression at important events.
Slide 5: Traction
Highlights:
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Founder Simon Smith (Taylo) is a visionary reshaping entertainment, blending music, art, fashion, and culture. As the Founder and CEO of House of Saint Brown, Taylo has built a dynamic, multi-disciplinary brand.
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60,000+ followers on his verified Instagram, boosting HOSB’s online presence.
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His track "Follow Me" went viral with over 7 million TikTok views and recognition from BBC Radio 1Xtra. He headlined a sold-out live performance at KOKO Theatre with CLASH Magazine.
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Notable collaborations, including Lloyds Banking Group and others.
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Taylo’s impact includes global tours, performances at major festivals, and as a finalist on Britain’s Got Talent with his dance group, Flawless. He starred in the box office hits "Streetdance 1 & 2," grossing £9,941,976, and performed at the Beijing and London Olympics, watched by 3.5 billion people worldwide. His choreography has been featured alongside icons like Rihanna.
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Saint Brown Society: A global community fostering creativity and cultural change.
Heritage Collection (Luxury)
FINANCIAL PROJECTIONS
Essentials Collection (Ready-to-Wear)
INVESTMENT PITCH DECK
COMPANY NAME
HOUSE OF SAINT BROWN
"GEN Z AND MILLENNIALS DRIVING 60% OF SALES BY 2030"
GLOBAL POP-UP STORES
Persona: "Marie, 23, Luxury Shopper from London"
Demographics:
Age: 23
Location: London, UK
Occupation: Marketing Coordinator at a Creative Agency
Income: £40,000+
Education: University Graduate, BA in Marketing
Lifestyle & Preferences:
Lives in a trendy part of East London, and enjoys a cosmopolitan, aspirational lifestyle.
Frequently travels to global cities like Paris, New York, and Milan, exploring new fashion trends and cultural experiences.
Shops for high-end fashion, often opting for exclusive, limited-edition collections.
Prioritises sustainability and ethical sourcing when making purchasing decisions.
Follows influencers and trends on Instagram and TikTok, engaging with curated luxury brands.
Prefers in-person shopping experiences at exclusive pop-ups and brand events.
Desire for Cultural Belonging:
As a member of the Saint Brown Club, Marie feels a deep sense of belonging to an exclusive, global luxury community.
The membership grants her access to a network of like-minded individuals who share her passion for high-end fashion and cultural sophistication.
Through the Club’s unique experiences, like private events and tailored collections, she feels truly part of a cultural elite, enhancing her identity and status.
Marie values the exclusivity of the Saint Brown Club and sees it as a way to elevate her brand, distinguishing her from the mainstream fashion crowd.
Values & Motivations:
Quality: Willing to invest in high-quality, timeless fashion.
Exclusivity: Drawn to brands offering limited-edition releases and members-only access.
Ethical Practices: Chooses brands that align with her sustainability and social responsibility values.
Brand Image: Seeks out brands that reflect her aspirational and socially-conscious lifestyle.
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