HEADLINE
HOUSE OF SAINT BROWN LTD
Entertainment & Media Production Company
On-Screen Credits: Created by & Executive Produced by Simon Smith
Broadcast live in front of an audience
HEADLINE – An Amazon Prime | Netflix | ITV | Apple TV+ Original
4 Artists. 4 Genres. 4 Stages of the Journey. 1 Career-Defining Show.
Welcome to HEADLINE, the most ambitious and immersive music competition ever created. This groundbreaking series takes viewers inside the high-stakes world of live performance, offering a raw, unfiltered look at how rising artists build their ultimate HEADLINE show from concept to full-scale production in just one week.
At the heart of this journey is The Sphere, a dynamic, 360-degree creative rotation where each artist transforms their talent through intense industry mentorship, high-level production, and real-world performance pressure. With exclusive behind-the-scenes access, audiences witness the breakdowns, the breakthroughs, and the blood, sweat, and tears it takes to put on a career-defining performance.
Unlock the Full Investment Opportunity: Discover the Company & Key Financial Insights
HOUSE OF SAINT BROWN | 2025
Instructions: Click to open slides,
HOUSE OF SAINT BROWN - LUXURY MARKET DISRUPTION STRATEGY
Executive Summary
House of Saint Brown is a society and cultural movement. Built on exclusivity, identity, and influence, we go beyond selling clothes to shaping a lifestyle. By creating scarcity through limited drops and collaborations, and by building deep emotional connections with our audience, we make every piece a symbol of aspiration and status. This is not just about fashion. It is about building a legacy that people want to be part of.
Saint brown club society is a luxury fashion brand redefining the intersection of culture, luxury, and technology. By combining heritage craftsmanship with modern innovation, we offer a platform for creatives to thrive while delivering timeless, premium fashion collections.
Season One marks the foundation for our global expansion, positioning HOSB as a disruptor in the high-end fashion market.
Mission & Vision
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Mission: To provide luxury fashion for a new generation that values high-quality, culturally relevant design, and seamless technology integration. We aim to empower creatives and cultivate a global community of like-minded individuals.
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Vision: To become the leading luxury fashion brand for Gen Z and Millennials, merging cultural relevance with cutting-edge technology and exclusive design.
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In the first year, we will launch the comprehensive 20 look Season One collection, which includes a mix of all three collections : Luxury Heritage, Essentials, and Sports. This initial launch will establish brand positioning, build momentum, and provide key market insights.
Revenue & Profit Projections
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Year 1 | Revenue Target: £1M
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Year 3 | Revenue: £9.68M, with a gross profit of £5.67M
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Year 5 | Projected Revenue (5 Years): £55.7M
NEXT STEPS & INVESTMENT ALLOCATION
Execution Milestones in Year 1
Investment Phases
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Phase One (3-4 Months) – Production Cost / Proof of Concept Public Launch: £400,000
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Operational Cost: £400,000
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Phase One Total Drawdown from Investment: £800,000
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Other cost: £200,000
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Total First-Year Investment: £1M
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Investment Raise (£1.5M - £2M)
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Limited Edition Drops: Maintaining exclusivity, driving demand, and responding swiftly to emerging trends.
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Luxury Fashion House Production in London, uk : Ensuring premium quality with sustainable, ethical manufacturing.
Sales & Distribution Model
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Global e-commerce and Direct-to-Consumer Strategy: Creating exclusivity, hype, and strong early profitability.
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Amazon Prime Integration: Accelerating worldwide distribution with premium delivery services.
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VIP Personal Shopping Expansion: Enhancing customer experience through personalised, high-touch service.
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Clear Breakdown of Financials – Revenue targets, production costs, and gross profit projections.
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Efficient Cash Flow Management – Strategic investment allocation for scalability.
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Lookbook & Marketing Campaigns – High-impact visual storytelling to establish HOSB brand identity.
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Celebrity & Influencer Collaborations – Maximising visibility and credibility in luxury fashion.
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Exclusive Pop-Ups & PR Events – Driving pre-orders and brand exclusivity.
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Data-Driven Production – Identifying bestsellers before full-scale manufacturing.
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Global Retail & Partnerships – Expansion through Harrods, Selfridges, Dover Street Market, End, Maxfield and more. Curated showcases to drive momentum and press coverage.
Phase 1 | Investment Allocation Breakdown
Setting Monthly Sales Targets
Since luxury fashion has seasonal demand fluctuations, we’ve factored in:-
Stronger months: Q2 (Spring/Summer) & Q4 (Holiday Season)
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Softer months: Q1 (Post-Holiday Slump) & Q3 (Late Summer Lull)
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Gradual ramp-up: First 3 months focused on brand awareness & pre-orders
Sales Breakdown for Year 1:
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Target Sales: £1,000,000 Gross profit
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Average Customer Spend: £100 per month
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Monthly Sales Target: £83,333.33
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Customers Needed: 833 customers (to hit £1M for the year)
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Customer Spend per Month: £100 per customer
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Population of the UK: 68 million people
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Percentage of Population Targeted: 0.0012% (833 customers out of 68 million)
Each customer spends £100 per month, which helps us reach the monthly and annual sales targets.
Year 1-5 – Scaling Through Data-Driven Expansion & Global Growth
Key Points:
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If 30 customers each spend £1,200 per year (i.e. £100/month), the January revenue would be £36,000.
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This continues each month with the spend per customer set at £100 monthly, but we’re scaling up the number of HOSB customers each month.
To sum up:
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We target £100 per customer each month.
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With the number of customers growing as the year progresses, we project £1,021,000 in total sales, which meets or exceeds the £1M target for the year.
HOSB Season One sets the stage for long-term success, pioneering a fresh approach to luxury fashion that resonates with the modern consumer. With a focus on exclusivity, strategic partnerships, and financial discipline, we are poised to redefine the luxury market landscape.
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Simon Christopher Smith (Taylo): Bridging Luxury, Technology, and Culture Across Industries
London, UK
The founder of HOSB and the Saintbrownclub Members Society is a pioneering force in luxury, technology, and global entertainment. As a visionary creative director, technologist, international artist, and Head Designer (SBC), He is reshaping not just businesses but entire ecosystems. Through his expertise in F&B services, private member relations, and global event management, Taylo leads cultural and business initiatives across the United Kingdom, Europe, Asia, and the United States. He is renowned for his remarkable sense of fashion, and style, which has led him to participate in various London Fashion Week shows, with notable appearances at LFW Paris and New York.
He recently gained support from Highsnobiety (5.5 million) for producing the HOSB Society panel talks in collaboration with Lloyds Banking Group. This presence further solidifies his status as a key figure in both the luxury and entertainment sectors. His verified Instagram account, boasting over 64,000 followers, showcases his global influence across multiple industries. Taylo’s career also includes box office films, world tours, and prestigious accolades, including performances at the Olympic handover ceremonies and a live MTV Staying Alive performance. His music featured on BBC Radio 1Xtra, further extending his reach in the music, fashion, and entertainment industries. His career includes personal letters from the Royal Family and recognition as a Prince’s Trust Ambassador and Black British Theatre Awards Ambassador.
Taylo had the honour of meeting the late Queen Elizabeth II and His Majesty King Charles III on two occasions, including a performance at the Queen’s Diamond Jubilee. He was also invited to the Grammys in Las Vegas, where he participated in a press run and walked the red carpet, further cementing his influence on a global scale.
FOR IMMEDIATE RELEASE:
SONY MUSIC UK
RUWAN KODIKARA
Vice President, Corporate comms. International at Sony Music Entertainment.
HIGHSNOBIETY
CAITLIN LEROUX
SVP & General Manager, North America, Highsnobiety.
ASTRONAUT | BLUE ORIGIN
NICOLINA ELRICK
Astronaut, esteemed business coach & consultant, keynote speaker, philanthropist.
AMAZON
STUWART JACKSON
Director of corporate Communications, International
Amazon GlobalGANNI
PRIYA MATADEEN
Chief Brand Officer at GANNI
Specialising in FashionOperations, running of in- house studios and
Revenue Management.
GOV
MIHIR MAGUDIA
Entrepreneur, Co-chairman of liberal democrats, communications and strategy director, and financial advisor.
JH INC / West Hollywood LA
Founder & CEO of Communications & Ideas agency, bringing 20+ years of PR, Communications.
TIK TOK
TOYIN MUSTAPHA
TikTok's UK head of music partnerships Toyin Mustapha
FLAIR, LCF UAL
Founder at Flair and Creative Technologist at London College of Fashion
BBTA
SOLANGE URDANG
OBE for services in the creative arts, Communities, and Co-founder of the BBTA.
Investment Highlights: revenue projections
PROJECTED 5-YEAR RETURNS
Investment Ask: £1.5M - £2M
We are seeking £1.5M - £2M in funding to accelerate the growth of House of Saint Brown (HOSB), an established British luxury fashion house with a unique cultural edge.Investment Ask & Key Figures
Closing Statement
This investment will position House of Saint Brown as the future of modern luxury fashion.
By strategically investing in marketing, product innovation, and operational growth, we are creating a highly scalable and profitable business, delivering strong investor returns while redefining the luxury experience.USE OF HOSB FUNDS ALLOCATION / INVESTMENT GROWTH STRATEGY
Our Brand
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Proven Product Demand – Our first sale, a £2,000 handcrafted leather varsity jacket, sold to a private collector, proving demand for premium, one-of-a-kind pieces.
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Saint Brown Club (SBC) Society – An exclusive lifestyle club offering access to luxury events, tennis, golf, F&B long-table dinners, and private members-only spaces like the SBC Society Bar.
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Global Reach – A DTC-first approach with Amazon Prime partnerships for global distribution and selective high-profile pop-up events in key markets.
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Celebrity & Supermodel Influence – Backed by supermodels, celebrities, and an exclusive advisory board, amplifying our brand’s credibility.
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Season One Collection Launch – A comprehensive 20-look collection curated with the dual power of Luxury Heritage, Essentials Ready-to-Wear, and High-Performance Sports Collections. We are bridging the gap between luxury and culture by offering affordable yet premium pieces for all markets, from high-net-worth individuals to style-conscious customers looking for accessible luxury.
Projected Revenue (5 Years): £55.7M
Seed Round Ask:
£1.5M - £2M.EBITDA Margin (Year 5): ~30%.
Gross Profit (5 Years): £9.93M
Growth Strategy
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Ultra-Luxury Capsule Drops – Limited-edition pieces for high-net-worth VIP individuals and luxury department stores.
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Fragrance & Skincare Expansion – Partnership with Beauty Base to enter the luxury beauty market.
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Exclusive Events & F&B Services – Private events, SBC Society Bar, and exclusive experiences.
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Global E-Commerce & Amazon Prime Expansion – Strengthening direct-to-consumer channels and leveraging Amazon Prime for international reach.
Why Invest?
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Proven Demand – HOSB is already a luxury brand with strong market validation.
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Exclusive Culture – The Saint Brown Club is more than a fashion label. It's an exclusive premium lifestyle experience.
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Dual Power of Our Collections – By combining Luxury Heritage for high-end customers, Essentials Ready-to-Wear for more accessible yet premium products, and High-Performance Sports Collections for versatile, on-the-go luxury, we are meeting both high-end demand and everyday luxury aspirations, bridging the gap between culture and luxury.
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High Potential ROI – Targeting a 4x-6x return over 5 years, with strong profitability driven by high margins, exclusivity, and strategic global expansion.
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LOOK 1: SBC Signature Heritage/Layered Look
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Tailored Wool Oversized Overcoat (£850)
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Gilet Wool Oversized Waistcoat (£620)
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Oversized Collared Light Blue Shirt with Crest Embroidery (Zip Cuff) (£290)
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Cashmere Off-white Cricket V-Neck Jumper with Brown SBC Logo (£540)
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Wide-Cut Light Blue Denim with SBC Crest Pattern on Back Pocket (£370)
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Silk Babushka (Ivy Green) with Saint Brown Club & SBC Crest Logo Pattern (£180)
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Baseball Cap Beige with Ivy Green Peak & SBC Logo (£120)
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SBC Brogue Loafers ("Saint" & "Brown" Engraved) (£540)
SAINTBROWNCLUB – SEASON ONE
Costs associated with Sample Production, Lookbook creation, and the Marketing Campaigns for the Season One Collection.
These costs will cover the production of all 20 looks as samples that will be used for:
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High-end look-book
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Marketing campaigns
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Celebrity/influencer photoshoots
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Private showroom appointments to engage with buyers and press
This will cover:
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High-quality tailored samples of all 20 looks (each piece in each look)
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Ensuring luxury standards are maintained for showcasing
Lookbook & Marketing Campaigns Costs
High-end visual impact using the lookbook for press releases, celebrity and influencer activations, and HOSB private showroom events to generate pre-orders and hype around the brand.
Data-Driven Production Strategy
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Before we start full-scale production, the strategy will involve data gathering from pre-orders, buyer feedback, and social media reactions to determine which pieces are the best sellers. This helps ensure that your resources are spent wisely and on the highest-demand pieces.
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LIVE PERFORMANCE STAGE
SPHERE
MAIN STAGE
A Sphere of Creativity
At the core of HEADLINE is a unifying visual motif: the sphere, a symbol of evolution, movement, and creative reinvention. From stage design to lighting and AI immersive visuals, this element connects each artist’s journey, guiding them from raw expression to a full live production show.
"Breaking Boundaries: The World’s First AI-Driven Live Music Show, Televised for All to See."
HOSB
Unleashing the Future of Music with Amplified Stories Like Never Before
"WITNESS THE RISE OF THE NEXT GLOBAL ICON, BEFORE THE WORLD KNOWS THEIR NAME."
A LIST HEADLINE ARTIST
SUPRISE CELEBRITY GUEST SLOTS AT THE END OF EACH SEASON
THE HEADLINE ARTIST
ALL HEADLINE ARTIST FEATURE :
ONE ARTIST. ONE JOURNEY. ONE HEADLINE PERFORMANCE.
"This isn’t just a show it’s a moment where the world’s most powerful artists, creatives, and cultural icons come together to witness the next era of music unfold."
THE FOUR LEAD SOUNDS OF HEADLINE
1
Future R&B & Soul (Emotive & Timeless)
2
Alternative Hip-Hop & Lyrical Rap (Innovative & Cultural)
3
Electronic & Future Beats (Immersive & High-Energy)
4
Alt-Rock & Melodic Fusion (Raw & Organic)
Future R&B & Soul (Emotive & Timeless)
Artists like - SZA, Brent Faiyaz, Tems, The Weeknd
Smooth, atmospheric, and deeply expressive
Blends classic soul with futuristic production and moody soundscapes. Perfect for raw, intimate moments before evolving into a full-stage experience
Alternative Hip-Hop & Lyrical Rap (Innovative & Cultural)
Artists like - Kendrick Lamar, J. Cole, Doechii, A$AP Rocky
Deep lyricism meets experimental, genre-blending beats
Combines poetic storytelling with cutting-edge production
balancing rawness with polished performance
Electronic & Future Beats (Immersive & High-Energy)
Artists like - Kaytranada, Black Coffee, Jamie xx, Skrillex
Hypnotic, rhythm-driven, and layered with live elements
Creates a sensory experience that merges tech with music
A perfect sound for dance-heavy, high-production headline moments
Alt-Rock & Melodic Fusion (Raw & Organic)
Artists like - Post Malone, Steve Lacy, Dominic Fike, Arctic Monkeys
Guitar-driven yet genre-fluid, blending rock, pop, and hip-hop elements
Melodic, emotionally charged, Bridges live instrumentation with modern production, making it versatile for performance
The Premise | STAGE ONE
The Structure & Flow of the Show
Stage 1: The First Performance & Industry Panel
A groundbreaking music experience where raw talent transforms into headline artistry.
Stage 1
The journey begins as each artist steps onto the stage for their first live performance, in front of a packed audience and an elite Celebrity panel of six industry heavyweights. Including Global music directors, choreographers, vocal coaches, producers, and set designers.
After their initial performance, the panel delivers raw, constructive feedback, breaking down every detail. From musical arrangements and vocal execution to stage presence and crowd connection. The artists must take this critique and use it as fuel for what comes next: building their dream HEADLINE show from the ground up.
The Premise | STAGE TWO
Stage 2: The Incubation Process – Building the "HEADLINE" Show
The pressure intensifies as the artists enter the incubation process, where they have just one week to completely reinvent their performance. They will:
Stage 2
Re-record and enhance key tracks in the studio, refining their sound for maximum impact.
Work with world-renowned set designers, lighting directors, and visual artists to create a jaw-dropping stage experience.
Develop movement, choreography, and staging with top performance directors.
Experience real industry stress, tight deadlines, creative conflicts, and the emotional toll of pushing their artistry to its limits.
For the first time ever, audiences get to witness every part of the creative process, from frustration and self-doubt to breakthroughs and triumphs, as these artists prepare for the performance of their lives.
The Premise | STAGE THREE
The Structure & Flow of the Show
Stage 1: The First Performance & Industry Panel
A groundbreaking music experience where raw talent transforms into headline artistry.
Stage 1
The journey begins as each artist steps onto the stage for their first live performance, in front of a packed audience and an elite panel of six industry heavyweights. Including music directors, choreographers, vocal coaches, producers, and set designers.
After their initial performance, the panel delivers raw, constructive feedback, breaking down every detail. From musical arrangements and vocal execution to stage presence and crowd connection. The artists must take this critique and use it as fuel for what comes next: building their dream HEADLINE show from the ground up.
The Premise | STAGE FOUR
Stage 2: The Incubation Process – Building the "HEADLINE" Show
The pressure intensifies as the artists enter the incubation process, where they have just one week to completely reinvent their performance. They will:
Stage 2
Re-record and enhance key tracks in the studio, refining their sound for maximum impact.
Work with world-renowned set designers, lighting directors, and visual artists to create a jaw-dropping stage experience.
Develop movement, choreography, and staging with top performance directors.
Experience real industry stress, tight deadlines, creative conflicts, and the emotional toll of pushing their artistry to its limits.
For the first time ever, audiences get to witness every part of the creative process, from frustration and self-doubt to breakthroughs and triumphs, as these artists prepare for the performance of their lives.
HOSB LICENSING & MONETISATION STRATEGY
A Next-Generation Global Talent Show
A Next-Generation Global Talent Show
Headline is the future of talent competitions, set to redefine prime-time television and digital entertainment. Created and owned by Simon Smith, founder of House of Saint Brown Ltd & House of Saint Brown Entertainment, Headline is designed to be bigger, bolder, and more commercially powerful than The X Factor.
With an elite Board of Directors, including Ruwan Kodikara (VP at Sony) and Stewart Jackson (Amazon Head of Global Marketing), Headline is built on a foundation of unrivalled expertise, high production values, and global market appeal.
Licensing Model & Pricing
1. UK & International Network Licensing
For the debut year, we are offering exclusive UK broadcast rights to a major network, with international syndication available.
UK Prime-Time Broadcast Rights (ITV, BBC, Channel 4, Sky, etc.)
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Per-Season Licence Fee: £4M – £15M
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Per-Episode Fee: £950K – £2M
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Revenue Share Model: 15% – 40% of advertising & sponsorship revenue
Global Licensing for Local Adaptations
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Format Licensing Fee: £2M – £8M per country
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Royalty per Episode: £50K – £500K
Syndication & Replay Licensing
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£1M – £10M per year per region
2. Direct Streaming & Digital Rights
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In addition to traditional TV networks, we are in discussions with major streaming platforms for exclusive UK and global rights.
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Streaming Platform Licensing (Netflix, Amazon Prime, Disney+, Apple TV+)
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Flat Buyout Model: £25M – £80M per season
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Revenue Share Model: 20% – 45% of ad/subscription revenue
3. Additional Revenue Streams
Beyond licensing, Headline is built to maximise profit across multiple verticals:
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Music & Publishing HOSB Deals – HEADLINE Winning contestants’ music releases
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Digital Fan Engagement & Voting – In-app purchases, SMS voting revenue
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Live Events & Tours – Stadium shows, headline concerts, and VIP experiences
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Sponsorship & Brand Partnerships – Global brand integration deals
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Luxury Fashion & Merchandising – Official Headline merchandise produced by HOSB Private Luxury Fashion House (Designed by our fashion house team in London, UK) with worldwide distribution
Why Networks & Investors Should Back Headline
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New Industry Leader – A groundbreaking format with massive global potential
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Elite Leadership & Board – Backed by Ruwan Kodikara (Sony VP) & Stewart Jackson (Amazon Head of Global Marketing) and more.
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High-Profit Model – Multi-channel monetisation ensures sustainable long-term revenue
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Creative Vision & Full Control – Owned & produced exclusively by Simon Smith’s House of Saint Brown Entertainment
What if you could witness the birth of the next global music icon before the world knew their name? And Invest in the Artist Careers via APP / Example Stock Market / the more you invest the more the artist wins / equity (Build out this idea see if it works) IPO (Research) dont include in deck keep private
Picture an artist standing in a dimly lit room, stripped of production, performing with nothing but raw talent and a signature sound. Now, watch that moment evolve into something bigger layered with rich instrumentation, immersive visuals, and the energy of a true headline performance.
This is HEADLINE, the groundbreaking music experience from the Saint Brown Club Society. This isn’t just a performance; it’s a transformation.
From Pure Sound to Headline Stage
Each episode begins with an artist in their most authentic form: a single song, performed intimately and without embellishment. Then, the journey commences. Over the course of an intensive creative incubation, they collaborate with top-tier sound engineers, visual designers, stylists, and movement directors to refine and elevate their artistry, pushing their sound and vision towards a defining headline performance.
This is where sound meets storytelling, where an artist’s essence is amplified, and their identity sharpened
The Final Act: The Ultimate Headliner
The season concludes with a surprise A-list headliner, stepping into the circle to deliver a performance that redefines genre, artistry, and musical storytelling, cementing HEADLINE as a space where boundary-pushing music takes center stage.
4 X ARTIST
4 X GENRES
4 X HEADLINES
Beyond the Stage
More than just a performance, HEADLINE is an experience. Viewers gain exclusive access to the artist’s evolution, witnessing their creative process, challenges, and breakthroughs in real time. Interactive elements, behind-the-scenes content, and live audience engagement make this more than merely a show; it’s a journey.
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