Simon Smith, Creative Director of House Of Saint Brown, and Pete, co-founder of Qui Tequila, first crossed paths in the bustling city of London years ago. Their shared vision and passion for blending luxury with creativity led them to Paris for Fashion Week, where they spent time building connections and dreaming big. Fast forward five years, and their dream is now a reality Qui Tequila has become one of the leading tequila brands globally.
Their journey skyrocketed with a worldwide partnership with NOBU, the renowned luxury hotel and restaurant chain. If you're unfamiliar, NOBU is celebrated as one of the finest dining experiences in the world. Smith, having spent time in LA, had the chance to visit the iconic Nobu Malibu. It surpassed all his expectations, especially when paired with Qui Tequila, solidifying his belief that this partnership was destined for success.
Today, Simon Smith serves as the brand ambassador for Qui Tequila in the UK, representing the brand with the same passion he had when he first met Pete. Recently, they launched an exciting collaboration: NOBU x QUI TEQUILA x KAWS. Click the link to discover more about this groundbreaking partnership!
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